In early 2017 Norwood embarked on an initiative designed to assist in the creation of a new Company Strategic Plan, a plan tasked with repositioning the business to meet emerging challenges and to capitalise on presumed opportunities. We needed reassurance that what we ‘thought’ was accurate actually was. We needed a higher level of confidence that our significant shift in thinking would actually resonate with our customer base.
We approached Ian at Business Genetics following a recommendation from a highly-respected and trusted advisor. Ian’s approach, which leverages in-depth and highly focused research, appealed to our requirements and we immediately embarked on what was the start of a six month journey of discovery into Norwood’s strengths and weaknesses. Importantly it was the most relevant stakeholder - our customers - that provided the guidance.
Ian’s analysis of the research offered the vital connection between theory and practical application in the market. Ian offered clear and concise guidance as to how Norwood could best leverage the opportunities to deliver a competitive advantage and, in doing so, he introduced a new level of clarity to internal and external decision making.
Business Genetics has delivered an important layer of formative and highly relevant guidance to Norwood. The advice, supported by robust analytical research, is now a trusted source of business support and the input to our strategic direction has been enormously valuable. Ian has a unique and highly effective engagement style. The interviews he conducted with our customers and target market representatives yielded an immensely valuable and trustworthy set of rich data.
We look forward to a long and energising relationship with Ian and the team.